Mobile Phone Marketing is not just another way to send out simple text messages that are blasted out on mass but has evolved into a sophisticated and truly effective medium that is rapidly growing.
If your business isn't yet considering mobile phone marketing then I would strongly recommend that you do sooner rather than later.
1. What is the Potential for Mobile Phone Marketing?
"The market is huge" it's estimated that 93% of the population in the United States has a cell (mobile) phone and been reported that 91% of them keep it within 3 to 4 feet of them 24/7.
In the UK there are far more mobile phones than there are people living there and Globally, it is commonly estimated that there are over 5 BILLION mobile phones already in use.
An other way to measure this potential is in the growing demand of the generations to have more and more information and accessability right at their fingertips. This is an important factor when considering mobile marketing, as the angle of approach has to coincide with the consumer's attitude for what they expect on their mobile device.
The younger age groups are more readily accepting of being urged to make transactions on most electronic devices whereas the middle to older age groups need more coercion and will be better served by taking them on a journey to establish trust and credibility.
2. Mobile Phone Marketing can drive traffic to your web site
If ever there was a system for getting traffic to your web site or even direct to your store itself then mobile marketing has unrivalled capability. Here is a quick method to ensure you get some great results:
i) Attract their attention with a compelling offer but remember that with Mobile Marketing you only have a very brief amount of words if it's an SMS message and only a tiny space for a Banner Advert.
ii) Give them something for free like a discount or a free report or eBook if they take the action that you want them to.
iii) Make sure that what you are offering is to the right demographic audience. Do your research first to ensure that what you are selling or giving away is to the very people who are likely to really want it.
iv) Try to keep your wording and branding the same as the Web Site you are sending them to.
v) Be sure to send a "Thank You" note to the mobile phone and one to their e-mail address once the phone user has taken the action and be sure to give them their offer or gift immediately. This will ensure that the user trusts you and that their leap of faith hasn't been mis-used.
vi) Sooner rather than later get a mobile version of your web site if you haven't already done so.
3. Get More People to Recognize Your Brand With the Use of Mobile Phone Marketing
Brand awareness using marketing on mobiles is a no-brainer especially if you want to get ahead of the competition. The beauty of this type of facility is that you can hit a huge audience at very low cost and in some cases, even for free.
With the emergence of larger Smartphone screens, Brand replication is becoming so much easier and lets be honest, if you are going to promote your brand then replication and consistency of logo, colours, type font and images are essential.
Marketing today tries to take the consumer on a journey so if you bounce the prospective consumer from one device or platform to another, you need to harness the user's trust in your Brand with the best tool available, which is "Familiarity".
The best part about starting that Brand journey by using mobile phone marketing is that you reach your prospective consumer exactly when and where they are most receptive to be enticed and on a device that most people have within 3 to 4 feet of them 24 hours a day seven days a week.
4. Capture Contact Details With Mobile Phone Marketing for Future Campaigns
Any business can massively increase their prospect database with names, e-mail addresses and even mobile numbers of the very people likely to be interested in what they have to offer.
So long as you don't try to hard-sell to everyone on evry occasion then mobile phone marketing can consistently help you gather new interested potential consumers.
However, the rule of engagement is always the same; without something to offer that will entice the user to act in the way you want, then you will be wasting your time.
At the moment it doesn't have to be all that subtle but it does have to be relevant enough to the consumer, to make them feel it's worth trading their time and effort to do what you ask in return for your free offer.
5. Mobile Phone Marketing Creates Immediate Buying Decisions
Depending upon your type of business and the audience you wish to entice then marketing on mobiles can easily encourage impulse purchasing or immediate buying decisions.
A pizza 2 for 1 offer sent out to mobile phones of people aged 18 to 35 years on a Friday and Saturday night between the hours of 11pm and 2am with a map of how to get to the shop from, will no doubt do the trick in getting consumers to visit your pizza restaurant.
Just as pub and club goers in a town centre are getting the munchies after a few drinks and dancing all night, they are hit with a messages on their phone, that is offering them something they are probably interested in at that point in time.
The same can be said for a lot of other businesses as mobile phone marketing can reach the very people you want to reach at the exact time they are more likely to want your products or services.
If your business isn't yet considering mobile phone marketing then I would strongly recommend that you do sooner rather than later.
1. What is the Potential for Mobile Phone Marketing?
"The market is huge" it's estimated that 93% of the population in the United States has a cell (mobile) phone and been reported that 91% of them keep it within 3 to 4 feet of them 24/7.
In the UK there are far more mobile phones than there are people living there and Globally, it is commonly estimated that there are over 5 BILLION mobile phones already in use.
An other way to measure this potential is in the growing demand of the generations to have more and more information and accessability right at their fingertips. This is an important factor when considering mobile marketing, as the angle of approach has to coincide with the consumer's attitude for what they expect on their mobile device.
The younger age groups are more readily accepting of being urged to make transactions on most electronic devices whereas the middle to older age groups need more coercion and will be better served by taking them on a journey to establish trust and credibility.
2. Mobile Phone Marketing can drive traffic to your web site
If ever there was a system for getting traffic to your web site or even direct to your store itself then mobile marketing has unrivalled capability. Here is a quick method to ensure you get some great results:
i) Attract their attention with a compelling offer but remember that with Mobile Marketing you only have a very brief amount of words if it's an SMS message and only a tiny space for a Banner Advert.
ii) Give them something for free like a discount or a free report or eBook if they take the action that you want them to.
iii) Make sure that what you are offering is to the right demographic audience. Do your research first to ensure that what you are selling or giving away is to the very people who are likely to really want it.
iv) Try to keep your wording and branding the same as the Web Site you are sending them to.
v) Be sure to send a "Thank You" note to the mobile phone and one to their e-mail address once the phone user has taken the action and be sure to give them their offer or gift immediately. This will ensure that the user trusts you and that their leap of faith hasn't been mis-used.
vi) Sooner rather than later get a mobile version of your web site if you haven't already done so.
3. Get More People to Recognize Your Brand With the Use of Mobile Phone Marketing
Brand awareness using marketing on mobiles is a no-brainer especially if you want to get ahead of the competition. The beauty of this type of facility is that you can hit a huge audience at very low cost and in some cases, even for free.
With the emergence of larger Smartphone screens, Brand replication is becoming so much easier and lets be honest, if you are going to promote your brand then replication and consistency of logo, colours, type font and images are essential.
Marketing today tries to take the consumer on a journey so if you bounce the prospective consumer from one device or platform to another, you need to harness the user's trust in your Brand with the best tool available, which is "Familiarity".
The best part about starting that Brand journey by using mobile phone marketing is that you reach your prospective consumer exactly when and where they are most receptive to be enticed and on a device that most people have within 3 to 4 feet of them 24 hours a day seven days a week.
4. Capture Contact Details With Mobile Phone Marketing for Future Campaigns
Any business can massively increase their prospect database with names, e-mail addresses and even mobile numbers of the very people likely to be interested in what they have to offer.
So long as you don't try to hard-sell to everyone on evry occasion then mobile phone marketing can consistently help you gather new interested potential consumers.
However, the rule of engagement is always the same; without something to offer that will entice the user to act in the way you want, then you will be wasting your time.
At the moment it doesn't have to be all that subtle but it does have to be relevant enough to the consumer, to make them feel it's worth trading their time and effort to do what you ask in return for your free offer.
5. Mobile Phone Marketing Creates Immediate Buying Decisions
Depending upon your type of business and the audience you wish to entice then marketing on mobiles can easily encourage impulse purchasing or immediate buying decisions.
A pizza 2 for 1 offer sent out to mobile phones of people aged 18 to 35 years on a Friday and Saturday night between the hours of 11pm and 2am with a map of how to get to the shop from, will no doubt do the trick in getting consumers to visit your pizza restaurant.
Just as pub and club goers in a town centre are getting the munchies after a few drinks and dancing all night, they are hit with a messages on their phone, that is offering them something they are probably interested in at that point in time.
The same can be said for a lot of other businesses as mobile phone marketing can reach the very people you want to reach at the exact time they are more likely to want your products or services.
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